Blog

"IT" happens....some ugly truth!

Yep – that’s poop!Cat poop to be exact.I can’t honestly believe I snapped pictures and am going to write about poop!So many times when I am talking to pet parents this topic comes up more often than not – so I figured it was time to write about i

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How Not To Feed Your Cat!

How Not To Feed Your Cat!

Yes – a picture is worth a thousand words!!The cat in the photo is actually my brother’s cat, Hamilton, and the picture was taken as a joke – as most of the time he cooks real food for Hamilton and feeds “crunchies” as a treat.However, after we fi

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Pet Foods -- Are You Getting What You Pay For?

Pet Foods -- Are You Getting What You Pay For?With the crazy growth of the Pet Industry – this year anticipated to be over 58 Billion dollars – our pets are not necessarily the beneficiaries. More money than ever is spent swaying consumers to

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AAFCO - Who are they and what do they do?

AAFCO stands for American Association of Feed Control Officials. It is a board put together primarily on a volunteer basis from USDA (United States Department of Agriculture) employees. AAFCO itself is not a regulatory agency. They publish a

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Nutrients vs. Ingredients

I have heard this argument frequently in the last few months. The articles I have seen all seem to indicate that it is the nutrients that are important NOT the ingredients. Really?? How can you logically compose synthetic vitamins and mineral

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What is HPP?

HPP stands for High Pressure Pasteurization. HPP is becoming more common in both the human and pet food industries. HPP is a process that takes a completed food product already in its packaging, inserts the product into a sealed chamber, then

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What is Denatured Meat?

Denaturing is a process of “marking” meat that is not fit to be used for human consumption. The meat is covered with agents that either discolor it or give it an offensive odor so that there is no possibility of it being used for human consum

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"Let food be your medicine" - Hippocrates

What does dietary protein do for animals and why is that protein quality so important?Raw, whole, unprocessed foods provide high quality proteins and are available for both digestion and absorption. While there are daily nutritional requirements

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Understanding Your Pet's Food Label

The USDA requires pet food manufacturers to list ingredients in order of predominance the way the product is to be used in the pet food.Many manufacturers try to disguise an ingredients volume by using different forms of the same ingredient. Us

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